Blog
Notes from live accounts
What we are seeing across client accounts this quarter. No predictions, no thought leadership.
Articles
Jun 18, 2026 · 6 min
Performance Max is hiding your brand traffic
Most PMax accounts report a ROAS that is 40 to 60% brand search. Here is how to split it out and see the real number.
May 2, 2026 · 8 min
What AI answer engines actually cite
We tracked 120 buying prompts across four engines for six months. The source pattern is narrower than you would expect.
Mar 11, 2026 · 7 min
Shopify migrations that do not lose traffic
A redirect map built from server logs instead of the sitemap is the difference between a 6% dip and a 40% one.