Shopify builds

Shopify development and migrationthat keeps your rankings

Custom Shopify development, theme builds and platform migrations for brands doing $500K to $20M. Every project ships with technical SEO, Core Web Vitals speed budgets, and a checkout that does not leak revenue.

Google Ads Partner badgeShopify Partners badge
Marketing analytics dashboard showing conversion value, ROAS, and campaign performance

Trusted by leading ecommerce brands

  • Snoga Athletics logo
  • Rugged Books logo
  • Bellroy logo
  • Halo Lifts logo
  • Advantage Restaurant Supply logo
  • Perfect Parfait Canada logo
  • Organic Jaguar logo

Shopify build and migration results

Medians across Shopify builds and migrations in the last 18 months.

99.4%

Link equity retained

+34%

Conversion rate lift

1.6s

Median mobile LCP

8 wk

Average time to launch

  • Shopify Partner
  • Migration specialists
  • Core Web Vitals in scope
  • 4.7 / 5 from 75+ brands

Client results

Your store works.So why does it leave money on every page?

RUGGED COMPUTER HARDWARE, SHOPIFY

Rugged Books

$556K in spend turned into $4.9M in tracked revenue

We rebuilt the account around non-brand search, cut wasted spend on duplicate queries, and pushed budget into the campaigns that actually produced first-time buyers.

Blended ROAS
9.7x

Blended ROAS

Conversions
2,481

Conversions

Conv. value YoY
+$4.9M

Conv. value YoY

Rugged Books Shopify storefront homepage featuring refurbished Panasonic Toughbook products
Rugged Books Shopify storefront — refurbished rugged laptops and accessories.

CAR LIFTS, SHOPIFY

Halo Car Lifts

$696K in spend turned into $14.6M in tracked revenue

We created campaigns around shopping, display, search and Pmax. Focused on branded and non-branded keywords.

BLENDED ROAS
20.94x

BLENDED ROAS

CONVERSIONS
4,144

CONVERSIONS

CONV. VALUE YOY
+$14.6M

CONV. VALUE YOY

Halo Lifts homepage featuring car lift products and a Jeep on a four-post lift
Halo Lifts Shopify storefront — car lifts and garage equipment.

Home goods, $8M/yr

Organic Jaguar

99.4% of link equity held through a full Shopify migration

Every URL with a session in the trailing 18 months got a one-to-one redirect. Traffic dipped 6% in week two and was back above baseline by week five.

Link equity kept
99.4%

Link equity kept

Organic sessions
+142%

Organic sessions

Mobile LCP
1.6s

Mobile LCP

Organic Jaguar Shopify storefront homepage featuring natural body care products
Organic Jaguar Shopify storefront — natural body care and personal care products.

The build

What our Shopifydevelopment servicecovers

A Shopify store is only as strong as its slowest page. We design around conversion, build around speed, and migrate without losing the organic traffic you already earned.

Custom Shopifytheme builds

Mobile-first design, conversion-focused templates, and a component library your team can maintain. No page-builder bloat, no third-party apps you do not need.

Migrationsthat keep traffic

Platform moves planned around redirect maps built from server logs, not sitemaps. We own the organic outcome: median loss under 6%, recovered inside five weeks.

Speed andCRO sprints

Core Web Vitals budget enforced at build, then A/B testing on product, collection and cart pages. Every change is measured against revenue per session.

A pretty store is easy.A store that sells is engineered.

Connected: build tied to revenue

  • Speed budget written into the contract
  • Redirects mapped from real traffic history
  • Checkout tested for completion rate
  • Reporting starts at revenue per session

Fragmented: build as a design exercise

  • Theme bought off the shelf, never optimized
  • Redirects guessed from a sitemap
  • Apps added until the store slows down
  • Launch celebrated, then never measured

Our Shopify development process

Eight to fourteen weeks from kickoff to launch, with clear gates.

  1. Conversion audit funnel and product page heatmap

    01

    Discovery and conversion audit

    We audit the current store, the analytics setup, and the competitive landscape. You get a written scope, a sitemap, and a speed budget before design starts.

  2. Shopify theme design mockups

    02

    Design and theme build

    Templates for home, collection, product, cart and checkout are designed and built in a staging environment. Every component is reviewed for mobile speed and accessibility.

  3. Storefront QA and redirect testing

    03

    Migration and QA

    Products, customers, content and redirects move in a controlled sequence. We run crawl tests, payment tests, and speed tests before anything goes live.

  4. Live storefront and conversion reporting

    04

    Launch and optimization

    Launch week is monitored hour by hour. Post-launch we run a 30-day CRO sprint to find the first conversion wins while traffic is still fresh.

Shopify development and migration FAQ

A custom theme build runs 10 to 14 weeks. A migration into an existing theme runs 6 to 8 weeks. Complex catalogues and custom apps add time, which we flag in the discovery phase.

Other services

Get a free audit. We show you the numbers before you pay us anything.

Book a strategy call