Answer engines

Generative Engine Optimizationthat gets your brand cited

GEO and AEO for ecommerce brands. When a shopper asks ChatGPT, Perplexity, Gemini or Google AI Overviews what to buy, one brand gets named. We make sure it is yours, with before-and-after citation data.

Google Ads Partner badgeShopify Partners badge
Marketing analytics dashboard showing conversion value, ROAS, and campaign performance

Trusted by leading ecommerce brands

  • Snoga Athletics logo
  • Rugged Books logo
  • Bellroy logo
  • Halo Lifts logo
  • Advantage Restaurant Supply logo
  • Perfect Parfait Canada logo
  • Organic Jaguar logo

AI search visibility you can measure

Across client prompt sets re-run every month.

3.4x

Median lift in AI citations, 6 months

120

Buying prompts tracked per client

4

Engines monitored monthly

6.2

Median domains cited per answer

  • Schema and entity specialists
  • Prompt-set methodology
  • Shopify Partner
  • 4.7 / 5 from 75+ brands

Client results

The research never reaches your site.Who does the model recommend instead?

RUGGED COMPUTER HARDWARE, SHOPIFY

Rugged Books

$556K in spend turned into $4.9M in tracked revenue

We rebuilt the account around non-brand search, cut wasted spend on duplicate queries, and pushed budget into the campaigns that actually produced first-time buyers.

Blended ROAS
9.7x

Blended ROAS

Conversions
2,481

Conversions

Conv. value YoY
+$4.9M

Conv. value YoY

Rugged Books Shopify storefront homepage featuring refurbished Panasonic Toughbook products
Rugged Books Shopify storefront — refurbished rugged laptops and accessories.

CAR LIFTS, SHOPIFY

Halo Car Lifts

$696K in spend turned into $14.6M in tracked revenue

We created campaigns around shopping, display, search and Pmax. Focused on branded and non-branded keywords.

BLENDED ROAS
20.94x

BLENDED ROAS

CONVERSIONS
4,144

CONVERSIONS

CONV. VALUE YOY
+$14.6M

CONV. VALUE YOY

Halo Lifts homepage featuring car lift products and a Jeep on a four-post lift
Halo Lifts Shopify storefront — car lifts and garage equipment.

Home goods, $8M/yr

Organic Jaguar

99.4% of link equity held through a full Shopify migration

Every URL with a session in the trailing 18 months got a one-to-one redirect. Traffic dipped 6% in week two and was back above baseline by week five.

Link equity kept
99.4%

Link equity kept

Organic sessions
+142%

Organic sessions

Mobile LCP
1.6s

Mobile LCP

Organic Jaguar Shopify storefront homepage featuring natural body care products
Organic Jaguar Shopify storefront — natural body care and personal care products.

How citation is won

What generative engineoptimizationincludes

Answer engines pull from a narrower source set than people assume. Retailer pages, review roundups, and brand pages that carry clean, quotable specification data.

A trackedprompt set

We define 120 real buying prompts, from "best waterproof duffel for carry-on" to "is [your brand] worth it versus [competitor]", and record every brand and domain each engine names. That baseline is your scoreboard.

Entity andschema truth

Product, Organization, FAQ and Review schema, consistent across your site, Shopify metafields, Google Merchant Center and third-party listings. Models drop sources that contradict themselves.

Answer-readysource placement

Spec tables, unit-consistent comparison blocks and plain answers a model can quote without hedging, placed both on your pages and in the review and roundup sources those engines already cite.

Search gave you a ranking.Answer engines give you a mention.

Connected: built for extraction

  • Specs in tables with consistent units
  • One canonical entity across every source
  • Named in the roundups engines already quote
  • Citation share reported monthly per engine

Fragmented: built for a human skim

  • Specs buried in marketing paragraphs
  • Different product names on every channel
  • Nobody knows which prompts you appear in
  • AI traffic recorded as direct or unknown

Our generative engine optimization process

Baseline, correct the inputs, place the sources, re-measure.

  1. Answer engine prompt set with baseline brand mention scores

    01

    Define the prompt set and baseline

    Weeks one and two build the 120-prompt set from your category language and run it across ChatGPT, Perplexity, Gemini and AI Overviews. You get a table of who is named today and where the answer came from.

  2. Product page with structured specification table

    02

    Ship schema and entity corrections

    Weeks three and four fix structured data, unify naming and attributes across your site and feeds, and remove the contradictions that get a source discounted.

  3. Comparison table on a product landing page

    03

    Place answer-ready sources

    Months two and three build the comparison tables, spec blocks and plain answers on your pages, then get accurate data into the review and roundup sources the engines lean on.

  4. Monthly visibility reporting view

    04

    Re-run and report citation share

    Every month the full prompt set runs again. The report shows citation share by engine, which prompts you gained, and which competitor lost the slot.

GEO and answer engine optimization FAQ

Generative engine optimization is getting your brand cited inside AI answers. Instead of ranking a page for a query, you make your product data the thing a model quotes when someone asks it what to buy. The tactics are measurement, structured data, and placement in the sources those models read.

Other services

Get a free audit. We show you the numbers before you pay us anything.

Book a strategy call