How big does my list need to be?

Around 10,000 engaged subscribers is where flows and campaigns both pay off. Below that we focus on capture rate and the first five flows rather than a full calendar.

Who writes the emails?

We do, from a brief you approve. You get the monthly calendar with subject lines and offers ahead of the build, so nothing goes out that you have not seen.

Will more sending hurt deliverability?

Only if segmentation is lazy. We warm volume gradually, suppress disengaged cohorts, and hold complaint rate under 0.1%. If placement drops we cut volume before we cut anything else.

Is email an add-on to the search work?

It can run standalone, but it works best beside paid and organic, since we already know which products and cohorts carry margin. Pricing sits alongside the plans on our pricing page.

Owned channels

Klaviyo email marketingthat brings buyers back

Ecommerce email marketing for Shopify brands. Twelve core Klaviyo flows, segmentation built on purchase behaviour and margin, and a campaign calendar measured on revenue per recipient.

Get a free Klaviyo audit See how it works

Marketing analytics dashboard showing conversion value, ROAS, and campaign performance

Trusted by leading ecommerce brands

Klaviyo email marketing results

Averages across Klaviyo accounts at the six-month mark.

28%

Of store revenue from email

Core flows built per account

+22%

Median repeat purchase rate

<0.1%

Spam complaint ceiling held

Klaviyo experience since 2018
Deliverability audits
Shopify Partner
4.7 / 5 from 75+ brands

Client results

You paid to acquire them once.Why are you paying to acquire them again?

RUGGED COMPUTER HARDWARE, SHOPIFY

Rugged Books

$556K in spend turned into $4.9M in tracked revenue

We rebuilt the account around non-brand search, cut wasted spend on duplicate queries, and pushed budget into the campaigns that actually produced first-time buyers.

Blended ROAS: 9.7x
Conversions: 2,481
Conv. value YoY: +$4.9M

Rugged Books Shopify storefront homepage featuring refurbished Panasonic Toughbook products — Rugged Books Shopify storefront — refurbished rugged laptops and accessories.

CAR LIFTS, SHOPIFY

Halo Car Lifts

$696K in spend turned into $14.6M in tracked revenue

We created campaigns around shopping, display, search and Pmax. Focused on branded and non-branded keywords.

BLENDED ROAS: 20.94x
CONVERSIONS: 4,144
CONV. VALUE YOY: +$14.6M

Halo Lifts homepage featuring car lift products and a Jeep on a four-post lift — Halo Lifts Shopify storefront — car lifts and garage equipment.

Home goods, $8M/yr

Organic Jaguar

99.4% of link equity held through a full Shopify migration

Every URL with a session in the trailing 18 months got a one-to-one redirect. Traffic dipped 6% in week two and was back above baseline by week five.

Link equity kept: 99.4%
Organic sessions: +142%
Mobile LCP: 1.6s

Organic Jaguar Shopify storefront homepage featuring natural body care products — Organic Jaguar Shopify storefront — natural body care and personal care products.

The build

What our Klaviyo emailmarketing servicecovers

Owned revenue is an architecture problem before it is a copy problem. Get the flows and segments right and campaigns start compounding on top of them.

Twelve flows,built once

Welcome, browse abandon, cart, checkout, post-purchase, review request, replenishment, winback, VIP and sunset. Each one gets a revenue target and a testing queue rather than a launch date and silence.

Explore flow architecture

Segments tiedto margin

Cohorts by purchase behaviour, product category and contribution, not open rate. Discount exposure is capped for customers who buy at full price, and suppression rules protect the sender reputation.

Explore segmentation

A calendarthat earns

A fixed monthly send plan with a plain-language brief per campaign. Every send is judged on revenue per recipient and unsubscribe cost, and losing formats are cut instead of repeated.

Explore campaign planning

A list is not an assetuntil it is segmented.

Connected: email as a revenue system

Flow revenue tracked against paid CAC
Discounts targeted by margin, not by blast
Deliverability warmed before volume rises
Every send has a hypothesis attached

Fragmented: email as a newsletter

One welcome flow, launched in 2022
Sitewide 15% off to the whole list
Open rate as the headline metric
Complaints noticed after the inbox drop

Our Klaviyo email marketing process

Deliverability first, then flows, then campaign volume.

01
Audit list health and deliverability
Week one checks authentication, sending reputation, list hygiene and existing flow coverage. Anything harming inbox placement gets fixed before we send more volume.
02
Build and launch the core flows
Weeks two to four ship the twelve flows with segmentation and suppression logic in place, each written to the offer structure your margin supports.
03
Start the campaign calendar
Month two begins the fixed monthly send plan, briefed a month ahead so product, creative and stock levels line up.
04
Run the testing programme
From month three we test subject lines, offer mechanics, send timing and flow delays, keeping only the variants that lift revenue per recipient.

Email marketing case studies

Accounts where owned channels took over the repeat purchase.

E-commerce
Website Migration to Shopify & Growth Marketing Strategy
- 100% Migration success, zero downtime
- +40% Email revenue from automated flows

Ecommerce email marketing FAQ

Klaviyo for the vast majority of Shopify stores. We will work in Attentive or Postscript alongside it for SMS, but we will not run a bespoke ESP nobody else can maintain.

Other services

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