Paid search
Ecommerce Google Ads management for Shopify and DTC brands. We run Search, Shopping, Performance Max and YouTube against margin, and judge every dollar on Shopify revenue. $14M a year under management.
Trusted by leading ecommerce brands
Rolling 12-month medians across active ecommerce accounts.
$14M
Annual ad spend managed
4.8x
Average ROAS at day 90
-31%
Median CPA change
14 days
To first full restructure
Client results
RUGGED COMPUTER HARDWARE, SHOPIFY
$556K in spend turned into $4.9M in tracked revenue
We rebuilt the account around non-brand search, cut wasted spend on duplicate queries, and pushed budget into the campaigns that actually produced first-time buyers.
Blended ROAS
Conversions
Conv. value YoY
CAR LIFTS, SHOPIFY
$696K in spend turned into $14.6M in tracked revenue
We created campaigns around shopping, display, search and Pmax. Focused on branded and non-branded keywords.
BLENDED ROAS
CONVERSIONS
CONV. VALUE YOY
Home goods, $8M/yr
99.4% of link equity held through a full Shopify migration
Every URL with a session in the trailing 18 months got a one-to-one redirect. Traffic dipped 6% in week two and was back above baseline by week five.
Link equity kept
Organic sessions
Mobile LCP
What we run
No 40-point checklist. Structure, feed, and measurement are the only things that reliably move blended return on an ecommerce account.
Campaigns split by product economics instead of category names. Search term waste cut in the first two weeks, negative lists maintained weekly, brand carved out into its own line so scaling decisions use real data.
Titles, attributes and product types rewritten at the feed level. Asset groups split so Performance Max cannot hide behind brand traffic, with exclusions that force it to buy new customers.
Conversions API, offline value imports, and a blended dashboard tied to Shopify orders and gross margin. Platform-reported revenue becomes a diagnostic, not the scoreboard.
Connected: spend judged on profit
Fragmented: spend judged on platform ROAS
Fixed sequence. You know what ships and when.
01
We inventory every campaign, search term and conversion action, then hand you a written list of what is losing money before we touch a setting.
02
New campaign architecture and a rewritten product feed go live in week two. Tracking fixes ship at the same time so the new data is clean from day one.
03
Weeks three to six move budget toward the products and queries that carry contribution, and cut the ones that only carried volume.
04
From week seven we add spend only while the non-brand return holds its floor. When it slips, spend comes back down the same week.
Two accounts where the paid search rebuild carried the number.
