Organic search

Ecommerce SEO that ranksthe pages people buy from

Shopify SEO built for revenue, not traffic reports. We clear technical SEO debt, rebuild collection and product pages around transactional keywords, then earn links that hold.

Google Ads Partner badgeShopify Partners badge
Marketing analytics dashboard showing conversion value, ROAS, and campaign performance

Trusted by leading ecommerce brands

  • Snoga Athletics logo
  • Rugged Books logo
  • Bellroy logo
  • Halo Lifts logo
  • Advantage Restaurant Supply logo
  • Perfect Parfait Canada logo
  • Organic Jaguar logo

Ecommerce SEO results that compound

Medians across Shopify clients past the nine-month mark.

+142%

Organic sessions, 9 months

+38%

Non-brand organic revenue

99.4%

Link equity kept on migrations

9 mo

Typical time to full payback

  • Shopify Partner
  • Technical SEO in-house
  • Migration specialists
  • 4.7 / 5 from 75+ brands

Client results

You publish every week.Why does none of it sell anything?

RUGGED COMPUTER HARDWARE, SHOPIFY

Rugged Books

$556K in spend turned into $4.9M in tracked revenue

We rebuilt the account around non-brand search, cut wasted spend on duplicate queries, and pushed budget into the campaigns that actually produced first-time buyers.

Blended ROAS
9.7x

Blended ROAS

Conversions
2,481

Conversions

Conv. value YoY
+$4.9M

Conv. value YoY

Rugged Books Shopify storefront homepage featuring refurbished Panasonic Toughbook products
Rugged Books Shopify storefront — refurbished rugged laptops and accessories.

CAR LIFTS, SHOPIFY

Halo Car Lifts

$696K in spend turned into $14.6M in tracked revenue

We created campaigns around shopping, display, search and Pmax. Focused on branded and non-branded keywords.

BLENDED ROAS
20.94x

BLENDED ROAS

CONVERSIONS
4,144

CONVERSIONS

CONV. VALUE YOY
+$14.6M

CONV. VALUE YOY

Halo Lifts homepage featuring car lift products and a Jeep on a four-post lift
Halo Lifts Shopify storefront — car lifts and garage equipment.

Home goods, $8M/yr

Organic Jaguar

99.4% of link equity held through a full Shopify migration

Every URL with a session in the trailing 18 months got a one-to-one redirect. Traffic dipped 6% in week two and was back above baseline by week five.

Link equity kept
99.4%

Link equity kept

Organic sessions
+142%

Organic sessions

Mobile LCP
1.6s

Mobile LCP

Organic Jaguar Shopify storefront homepage featuring natural body care products
Organic Jaguar Shopify storefront — natural body care and personal care products.

Where the work goes

What our ShopifySEO servicesinclude

Ranking is downstream of three things: a site engines can crawl cheaply, pages built for the query, and citations from places that matter.

Technical debt,shipped as code

Faceted URL control, crawl budget, thin and duplicate collections, Core Web Vitals against a hard LCP and CLS budget. We push the fixes into your theme. You do not get a PDF of recommendations.

Collection andcomparison pages

A keyword-to-page map built on commercial intent, then templates rebuilt so a collection page can actually rank and convert. Comparison and alternative pages capture the last search before checkout.

Links withtraffic behind them

Digital PR and product-led placements. Every link is reported with referring domain, its own organic traffic, and the page it points at. No directories, no private networks.

Rankings are a diagnostic.Non-brand revenue is the goal.

Connected: SEO wired to the storefront

  • Keyword map built from margin and stock depth
  • Fixes merged into the theme repo
  • Reporting starts at non-brand revenue
  • Migrations owned end to end, redirects included

Fragmented: SEO as a content retainer

  • Four blog posts a month, no product link
  • Recommendations handed to your developer
  • Rank tracker screenshots as the report
  • Nobody owns the traffic on launch day

Our Shopify SEO process, month by month

Front-loaded technical work, then compounding content and links.

  1. SEO crawl audit with keyword to page mapping table

    01

    Audit and keyword-to-page map

    Month one covers a crawl audit against server logs and a map that assigns every commercial keyword to one page. Duplicate targets get merged before anything is written.

  2. Rebuilt collection page template

    02

    Fixes and template rebuild

    Month two ships the technical fixes and rebuilt collection templates, with Core Web Vitals held to a budget so the changes do not cost you speed.

  3. Product detail page with spec block

    03

    Content and link acquisition

    Months three to six produce the mapped pages and run digital PR against them. Output is paced to what your team can review, not to a word count.

  4. Storefront search results page

    04

    Expand the cluster

    From month six we move into adjacent keyword clusters and internal linking depth, using the pages that already earn revenue as the launch pad.

Ecommerce SEO FAQ

Nine months is the honest median for full payback on a $5M store. Technical fixes can move revenue inside 60 days, but content and links need two to three quarters to compound.

Other services

Get a free audit. We show you the numbers before you pay us anything.

Book a strategy call